It appears that Google is using content from the meta description to populate the primary link for certain queries even if there is a
tag in place. </p>
<p>
<strong>Example:</strong></p>
<p>
Site: http://www.nottawasagaresort.com/</p>
<p>
Title: Nottawasaga Resort</p>
<p>
Meta Description: Nottawasaga Inn Convention Centre & Golf Resort</p>
<p>
DMOZ Description: A 575 acre resort offering four seasons getaways all year long, for business and for pleasure.</p>
<p>
<strong>Query 1: </strong><a href="http://www.google.com/search?q=Nottawasaga+resort" target="_blank" rel="noopener">Nottawasaga Resort </a></p>
<p>
<strong>Query 2:</strong> <a href="http://www.google.com/search?q=Nottawasaga+inn" target="_blank" rel="noopener">Nottawasaga Inn</a></p>
<p>
Implications:</p>
<p>
Meta Descriptions are more important than ever as having bolded keyword-heavy anchor text in the Google search results increases CTRs.</p>
<p>
Google is totally lying on <a href="http://www.google.com/support/bin/static.py?page=searchguides.html&ctx=results&hl=en" target="_blank" rel="noopener">this page</a>! </p>
<p>
Notes: </p>
<p>
This isn’t a site I’m affiliated with and have no way of knowing what would happen if the title tag were changed or if a NOODP tag were added.</p>
<p>
This isn’t a site I’m affiliated with, so please keep the “Did you know your site has hidden text” or “You are teh suck at SEO” comments to yourself.</p>
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<script id="tie-schema-json" type="application/ld+json">{"@context":"http:\/\/schema.org","@type":"Article","dateCreated":"2024-07-03T09:36:46-07:00","datePublished":"2024-07-03T09:36:46-07:00","dateModified":"2024-07-03T09:36:46-07:00","headline":"Google Now Pulling Primary Link Text from Meta Descriptions","name":"Google Now Pulling Primary Link Text from Meta Descriptions","keywords":[],"url":"https:\/\/artanbiz.com\/google-now-pulling-primary-link-text-from-meta-descriptions\/","description":"It appears that Google is using content from the meta description to populate the primary link for certain queries even if there is a tag in place.\u00a0 Example: Site: http:\/\/www.nottawasagaresort.com\/ Ti","copyrightYear":"2024","articleSection":"seo","articleBody":"\n \r\n\tIt appears that Google is using content from the meta description to populate the primary link for certain queries even if there is a tag in place.\u00a0\n\r\n\tExample:\n\r\n\tSite: http:\/\/www.nottawasagaresort.com\/\n\r\n\tTitle: Nottawasaga Resort\n\r\n\tMeta Description: Nottawasaga Inn Convention Centre & Golf Resort\n\r\n\tDMOZ Description: A 575 acre resort offering four seasons getaways all year long, for business and for pleasure.\n\r\n\tQuery 1: Nottawasaga Resort\u00a0\n\r\n\tQuery 2:\u00a0Nottawasaga Inn\n\r\n\tImplications:\n\r\n\tMeta Descriptions are more important than ever as having bolded keyword-heavy anchor text in the Google search results increases CTRs.\n\r\n\tGoogle is totally lying on this page!\u00a0\n\r\n\tNotes:\u00a0\n\r\n\tThis isn't a site I'm affiliated with and have no way of knowing what would happen if the title tag were changed or if a NOODP tag were added.\n\r\n\tThis isn't a site I'm affiliated with, so please keep the \"Did you know your site has hidden text\" or \"You are teh suck at SEO\" comments to yourself.\n \n \n ","publisher":{"@id":"#Publisher","@type":"Organization","name":"ArtanBiz Mag","logo":{"@type":"ImageObject","url":"https:\/\/artanbiz.com\/wp-content\/uploads\/2024\/06\/logo.png"},"sameAs":["#","#","#","#"]},"sourceOrganization":{"@id":"#Publisher"},"copyrightHolder":{"@id":"#Publisher"},"mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/artanbiz.com\/google-now-pulling-primary-link-text-from-meta-descriptions\/","breadcrumb":{"@id":"#Breadcrumb"}},"author":{"@type":"Person","name":"Ali JalilPour","url":"https:\/\/artanbiz.com\/author\/admin\/"},"image":{"@type":"ImageObject","url":"https:\/\/artanbiz.com\/wp-content\/uploads\/2024\/07\/google-now-pulling-primary-link-text-from-meta-descriptions_66857e1f3cda6.png","width":1200,"height":400}}</script>
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</div><!-- #mobile-social-icons /-->
<div id="mobile-search">
<div class="asp_w_container asp_w_container_1 asp_w_container_1_1" data-id="1"><div class='asp_w asp_m asp_m_1 asp_m_1_1 wpdreams_asp_sc wpdreams_asp_sc-1 ajaxsearchpro asp_main_container asp_non_compact' data-id="1" data-name="Main Search" data-instance="1" id='ajaxsearchpro1_1'><div class="probox"><div class='prosettings' style='display:none;' data-opened=0><div class='innericon'><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewBox="0 0 512 512"><path d="M170 294c0 33.138-26.862 60-60 60-33.137 0-60-26.862-60-60 0-33.137 26.863-60 60-60 33.138 0 60 26.863 60 60zm-60 90c-6.872 0-13.565-.777-20-2.243V422c0 11.046 8.954 20 20 20s20-8.954 20-20v-40.243c-6.435 1.466-13.128 2.243-20 2.243zm0-180c6.872 0 13.565.777 20 2.243V90c0-11.046-8.954-20-20-20s-20 8.954-20 20v116.243c6.435-1.466 13.128-2.243 20-2.243zm146-7c12.13 0 22 9.87 22 22s-9.87 22-22 22-22-9.87-22-22 9.87-22 22-22zm0-38c-33.137 0-60 26.863-60 60 0 33.138 26.863 60 60 60 33.138 0 60-26.862 60-60 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tabindex="-1" autocomplete="off" disabled/></form></div><button class='promagnifier' aria-label="Search magnifier button"><span class='asp_text_button hiddend'> Search </span><span class='innericon'><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewBox="0 0 512 512"><path d="M460.355 421.59l-106.51-106.512c20.04-27.553 31.884-61.437 31.884-98.037C385.73 124.935 310.792 50 218.685 50c-92.106 0-167.04 74.934-167.04 167.04 0 92.107 74.935 167.042 167.04 167.042 34.912 0 67.352-10.773 94.184-29.158L419.945 462l40.41-40.41zM100.63 217.04c0-65.095 52.96-118.055 118.056-118.055 65.098 0 118.057 52.96 118.057 118.056 0 65.097-52.96 118.057-118.057 118.057-65.096 0-118.055-52.96-118.055-118.056z"/></svg></span><span class="asp_clear"></span></button><div class='proloading'><div class="asp_loader"><div class="asp_loader-inner asp_simple-circle"></div></div></div><div class='proclose'><svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" 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class='asp_hidden_data' style="display:none !important;"><div class='asp_item_overlay'><div class='asp_item_inner'><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewBox="0 0 512 512"><path d="M448.225 394.243l-85.387-85.385c16.55-26.08 26.146-56.986 26.146-90.094 0-92.99-75.652-168.64-168.643-168.64-92.988 0-168.64 75.65-168.64 168.64s75.65 168.64 168.64 168.64c31.466 0 60.94-8.67 86.176-23.734l86.14 86.142c36.755 36.754 92.355-18.783 55.57-55.57zm-344.233-175.48c0-64.155 52.192-116.35 116.35-116.35s116.353 52.194 116.353 116.35S284.5 335.117 220.342 335.117s-116.35-52.196-116.35-116.352zm34.463-30.26c34.057-78.9 148.668-69.75 170.248 12.863-43.482-51.037-119.984-56.532-170.248-12.862z"/></svg></div></div></div></div><div id='__original__ajaxsearchprores1_1' class='asp_w asp_r asp_r_1 asp_r_1_1 vertical ajaxsearchpro wpdreams_asp_sc wpdreams_asp_sc-1' data-id="1" data-instance="1"><div class="results"><div class="resdrg"></div></div><div class="asp_res_loader hiddend"><div class="asp_loader"><div class="asp_loader-inner asp_simple-circle"></div></div></div></div><div id='__original__ajaxsearchprosettings1_1' class="asp_w asp_ss asp_ss_1 asp_s asp_s_1 asp_s_1_1 wpdreams_asp_sc wpdreams_asp_sc-1 ajaxsearchpro searchsettings" data-id="1" data-instance="1"><form name='options' class="asp-fss-flex" aria-label="Search settings form" autocomplete = 'off'><input type="hidden" name="current_page_id" value="13291"><input type='hidden' name='qtranslate_lang' value='0'/><input type="hidden" name="filters_changed" value="0"><input type="hidden" name="filters_initial" value="1"><div style="clear:both;"></div></form></div><div class="wpdreams_clear"></div></div> </div><!-- #mobile-search /-->
</div><!-- #mobile-container /-->
</div><!-- .side-aside-wrapper /-->
</aside><!-- .side-aside /-->
</div><!-- #tie-container /-->
</div><!-- .background-overlay /-->
<div id="reading-position-indicator"></div><div id="autocomplete-suggestions" class="autocomplete-suggestions"></div><div id="is-scroller-outer"><div id="is-scroller"></div></div><div id="fb-root"></div> <div id="tie-popup-search-desktop" class="tie-popup tie-popup-search-wrap" style="display: none;">
<a href="#" class="tie-btn-close remove big-btn light-btn">
<span class="screen-reader-text">Close</span>
</a>
<div class="popup-search-wrap-inner">
<div class="live-search-parent pop-up-live-search" data-skin="live-search-popup" aria-label="Search">
<form method="get" class="tie-popup-search-form" action="https://artanbiz.com/">
<input class="tie-popup-search-input is-ajax-search" inputmode="search" type="text" name="s" title="Search for" autocomplete="off" placeholder="Type and hit Enter" />
<button class="tie-popup-search-submit" type="submit">
<span class="tie-icon-search tie-search-icon" aria-hidden="true"></span>
<span class="screen-reader-text">Search for</span>
</button>
</form>
</div><!-- .pop-up-live-search /-->
</div><!-- .popup-search-wrap-inner /-->
</div><!-- .tie-popup-search-wrap /-->
<div id="tie-popup-search-mobile" class="tie-popup tie-popup-search-wrap" style="display: none;">
<a href="#" class="tie-btn-close remove big-btn light-btn">
<span class="screen-reader-text">Close</span>
</a>
<div class="popup-search-wrap-inner">
<div class="live-search-parent pop-up-live-search" data-skin="live-search-popup" aria-label="Search">
<form method="get" class="tie-popup-search-form" action="https://artanbiz.com/">
<input class="tie-popup-search-input is-ajax-search" inputmode="search" type="text" name="s" title="Search for" autocomplete="off" placeholder="Search for" />
<button class="tie-popup-search-submit" type="submit">
<span class="tie-icon-search tie-search-icon" aria-hidden="true"></span>
<span class="screen-reader-text">Search for</span>
</button>
</form>
</div><!-- .pop-up-live-search /-->
</div><!-- .popup-search-wrap-inner /-->
</div><!-- .tie-popup-search-wrap /-->
<div id="tie-popup-login" class="tie-popup" style="display: none;">
<a href="#" class="tie-btn-close remove big-btn light-btn">
<span class="screen-reader-text">Close</span>
</a>
<div class="tie-popup-container">
<div class="container-wrapper">
<div class="widget login-widget">
<div class="widget-title the-global-title">
<div class="the-subtitle">Log In <span class="widget-title-icon tie-icon"></span></div>
</div>
<div class="widget-container">
<div class="login-form">
<form name="registerform" action="https://artanbiz.com/webadmin" method="post">
<input type="text" name="log" title="Username" placeholder="Username">
<div class="pass-container">
<input type="password" name="pwd" title="Password" placeholder="Password">
<a class="forget-text" href="https://artanbiz.com/webadmin?action=lostpassword&redirect_to=https%3A%2F%2Fartanbiz.com">Forget?</a>
</div>
<input type="hidden" name="redirect_to" value="/google-now-pulling-primary-link-text-from-meta-descriptions/"/>
<label for="rememberme" class="rememberme">
<input id="rememberme" name="rememberme" type="checkbox" checked="checked" value="forever" /> Remember me </label>
<button type="submit" class="button fullwidth login-submit">Log In</button>
</form>
</div>
</div><!-- .widget-container /-->
</div><!-- .login-widget /-->
</div><!-- .container-wrapper /-->
</div><!-- .tie-popup-container /-->
</div><!-- .tie-popup /-->
<div class='asp_hidden_data' id="asp_hidden_data" style="display: none !important;">
<svg style="position:absolute" height="0" width="0">
<filter id="aspblur">
<feGaussianBlur in="SourceGraphic" stdDeviation="4"/>
</filter>
</svg>
<svg style="position:absolute" height="0" width="0">
<filter id="no_aspblur"></filter>
</svg>
</div>
<div class="web-stories-list__lightbox-wrapper ws-lightbox-1">
<div class="web-stories-list__lightbox">
<amp-story-player width="3.6" height="6" layout="responsive">
<script type="application/json">
{"controls":[{"name":"close","position":"start"},{"name":"skip-next"}],"behavior":{"autoplay":false}} </script>
<a href="https://artanbiz.com/web-stories/1036/"></a>
<a href="https://artanbiz.com/web-stories/1031/"></a>
<a href="https://artanbiz.com/web-stories/1027/"></a>
<a href="https://artanbiz.com/web-stories/1023/"></a>
</amp-story-player>
</div>
</div>
<style id='web-stories-carousel-inline-css' type='text/css'>
.glider-contain{width:100%}.glider,.glider-contain{margin:0 auto;position:relative}.glider{overflow-y:hidden;-webkit-overflow-scrolling:touch;-ms-overflow-style:none}.glider,.glider-track{transform:translateZ(0)}.glider-track{display:flex;margin:0;padding:0;width:100%;z-index:1}.glider.draggable{cursor:-webkit-grab;cursor:grab;user-select:none}.glider.draggable .glider-slide img{pointer-events:none;user-select:none}.glider.drag{cursor:-webkit-grabbing;cursor:grabbing}.glider-slide{align-content:center;justify-content:center;user-select:none;width:100%}.glider-slide img{max-width:100%}.glider::-webkit-scrollbar{height:0;opacity:0}.glider-next,.glider-prev{background:none;border:0;color:#666;cursor:pointer;font-size:40px;left:-23px;line-height:1;opacity:1;outline:none;padding:0;position:absolute;text-decoration:none;top:30%;transition:opacity .5s cubic-bezier(.17,.67,.83,.67),color .5s cubic-bezier(.17,.67,.83,.67);user-select:none;z-index:2}.glider-next:focus,.glider-next:hover,.glider-prev:focus,.glider-prev:hover{color:#a89cc8}.glider-next{left:auto;right:-23px}.glider-next.disabled,.glider-prev.disabled{color:#666;cursor:default;opacity:.25}.glider-slide{min-width:150px}.glider-hide{opacity:0}.glider-dots{display:flex;flex-wrap:wrap;justify-content:center;margin:0 auto}.glider-dot,.glider-dots{padding:0;user-select:none}.glider-dot{background:#ccc;border:0;border-radius:999px;color:#ccc;cursor:pointer;display:block;height:12px;margin:7px;outline:none;width:12px}.glider-dot.active,.glider-dot:focus,.glider-dot:hover{background:#a89cc8}@media (max-width:36em){.glider::-webkit-scrollbar{-webkit-appearance:none;height:3px;opacity:1;width:7px}.glider::-webkit-scrollbar-thumb{background-color:hsla(0,0%,61%,.25);border-radius:99px;box-shadow:0 0 1px hsla(0,0%,100%,.25);opacity:1}}
</style>
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